SEARCH ENGINE OPTIMIZATION
oogle Advertising is a website promotional company located in Ahmadabad, India. Though a lot of Companies offer different forms of web site submission and promotional strategies; we strictly adhere to manual web site submission and promotions. We follow strict guidelines on web promotion and use no black hat techniques.
Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in-depth study of the search engines and directories. Google Advertising Technologies are committed to meeting the search engine optimization & positioning needs of your web site and propose a campaign plan. Our goal will be to meet your Search Engine Optimization outsourcing needs thoroughly and professionally. On project completion your web site will be more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines. It is to optimize your WebPages according to the algorithms used by the search engines to rank pages. We design these algorithms using the following aspect, so that your web-pages can be optimized on Search engines.
• Website will be submitted to the major free search engines and directories, including few industry-specific free directories.
• All our suggested keywords will have searches as determined by Word Tracker.
• We will include all keywords give by the client in the optimization if client wants post
• Keyword research analysis also.
• Unethical SEO techniques will not be used in our SEO.
• None of the SEO techniques used by us will get our clients website banned.
• The SEO techniques used to optimize the site will help make your website Search Engine Crawler Friendly.
• We will disclose our SEO techniques to you.
• We will not carry out any changes on your website without prior approval.
• We will also recommend the required changes for your web-site.
• We do not give false ranking guarantees.
• It is not possible for anyone to guarantee you a particular ranking on any search engine.Google and most other search engines clearly state this on their website. See -http://www.google.com/webmasters/seo.html
Basic Process followed for SEO:
• Complete Review of your existing website
• Checking existing website for Search Engine Friendly type
• Detailed Keyword Marketing Research for each page
• Title tags, description tags, comment tags optimization
• Content Optimization
• Image Optimization
• Search Engine Submissions
• Directory Submissions
• Blog, Group / Forum and Article Marketing, Press Release
• Social Media, Networking, Classified, B2B Listing, Viral Marketing
• RSS, External Link Submissions
• PPC Set up and Paid marketing can be managed as per client’s budget
Based on client survey, we create 2-3 design samples in Photoshop. After the Client’s evaluation of the design sample, 10 -15 important secondary pages of the website are designed to provide a clear picture to the client.
In order to demonstrate the flow of the website, by interlinking various pages the Photoshop files are converted to HTML/CSS. These pages are then tested as per the W3C Standards on the IE8 and Mozilla 3.0.17 browsers.
Development is done on various technologies including PHP/MySQL, ASP.NET/MSSQL and JAVA to name a few. Depending on client’s requirements, we provide custom coding using various frameworks like Cake PHP, Cube Cart and Joomla among others.
Unit, Functional, Integration and Regression Testing are performed by the test engineers. Testing Team conducts testing by using Mantis-Bug Tracking tool to fix the Bugs on the website.